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Arca has scored Prada's SS16 campaign film

Arca has scored Prada's SS16 campaign film

by Samantha O'Connor, 14 January 2016

Prada has tapped 25-year-old Venezuelan producer Alejandra Ghersi AKA Arca to soundtrack their SS16 campaign film, which features established models, Sasha Pivovarova and Natalia Vodianova, along with new face Yasmin Wijnaldum.

Prada describes their campaign as "an investigation into cyclical evolution, fragmenting and layering the decades of the past to refigure them into modernity." The video sees Pivovarova, Vodianova and Wijnaldum pose, modeling the SS16 collection, within the Art Deco-style interior of a New York house, while Arca's 'Family Violence' plays dramatically.

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