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SoundCloud strikes a major licensing deal with Universal Music Group

SoundCloud strikes a major licensing deal with Universal Music Group

by Samantha O'Connor, Photography by The 405, 13 January 2016

SoundCloud and Universal Music Group have shaken hands and both walked away happy in a new licensing deal that will offer the streaming service the ability to play the label's catalog, with UMG deriving advertising revenue from each stream. It sounds like a win, win, win for Soundcloud, Universal and the artists themselves.

"One of the core components of our relationship with the industry is a new push within the deals that will enable the monetization of user-generated content like remixes and mashups," SoundCloud's Chief Content Officer, Stephen Bryant, told Billboard.

"We've created a very unique ecosystem. Through these deals we have the right incentives in place." Bryant is hoping that SoundCloud can launch a subscription tier before the second quarter of the year.

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