Rap Genius licenses Universal Music's lyrics
Back in December Rap Genius hit the headlines for their rather sketchy link-building techniques, which caused Google to downgrade their page rank on search results (the punishment was eventually lifted following a rather funny apology), but today they're gaining digital news inches for trying to go legit.
It has been confirmed that Rap Genius have signed a licensing arrangement with Universal Music Publishing Group, allowing the website to continue annotating songs written by their roster.
"We love UMPG!" wrote Rap Genius' co-founder Ilan Zechory. "They have a truly incredible stable of writers - we will lend them a wheelbarrow for the Grammys they are about to win! Rap Genius lets UMPG's writers connect with their most obsessed fans, and we couldn't be more excited about solidifying this partnership."
This is pretty big news in the 'lyric website' world.
In order to combat being placed atop the National Music Publishers Assocation's list of 'undesirable lyric websites', Rap Genius has just signed their first licencing deal with Sony/ATV Publishing. [read more]
Having found investment of $15m from Andreessen Horowitz, RapGenius are embarking on a new, controversial and mammoth project. The site will invite users to help contribute a unique glossary into the book of all books, The 1611 King James Bible. [read more]
The website employed a strategy that involved the practice of unnatural link building. The approach tends to involve posting links back to a site from irrelevant pages, or producing link farms – sites that exist solely to produce multiple links. [read more]