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Introducing: Rosie Lowe - "If you reach that one person, your job is done."

Introducing: Rosie Lowe - "If you reach that one person, your job is done."

by Fabiana Giovanetti, 12 November 2013

We first met her on Lil Silva's addictive summer anthem 'No Doubt', then once again with 'Me & Your Ghost'. What we first got to know about Rosie Lowe is her music: a melange of electro-R&B, scattered bell-strikes, longing piano and androgynous vocals.

For Rosie Lowe, the integrity of the music is at the forefront of the whole thing: "When I approach a new artist, I never dig what they look like. Most of the artists I love I don't know what they look like until later on, because the music is what it's really important about it."

'Me & Your Ghost' highlights how Rosie allowed her male voice to come out, by stressing the concept of androgyny: "I am a complete feminist. I've never been a girly girl, but at the same time, I'm really proud of being a woman, I am not lessening the fact that I am a woman. Music doesn't have to be so gendered, as it has been in recent years, to explore that, it's been a really exciting process." Like others before her, she aims to become a point of reference for female musicians. Playing alongside an all-girl live band is not only an invaluable experience, but also a way to reiterate her intentions: "It's incredible to have three girls on stage with me who are such incredible talented musicians. The sensitivity you get by playing with them is an example for younger women, so that they can also play instruments, instead of only being a face. It's important that young women know that."

R&B, soul, pop: with only track on Radio1 and XFM, people have been speculating on her musical influences. To some extent, they are all right: Rosie's musical journey started remarkably early, "it feels like I've done music since before I was born, I was born in a really musical family, as my dad was a saxophonist, there has been music around us constantly." She learnt to play seven different instruments before she recorded her first songs on tape as an 8-year-old girl: "I trained my vocals and saxophone in jazz, and then I aways loved songwriting and pop music, so that had a big influence as well. My upbringing definitely influenced me during that time, you're like a sponge in that age."

This is probably also what the two producers like Kwes and The Invisible's Dave Okumu must have thought when they embarked this new project for the upcoming EP The Right Thing, being open about Rosie being part of the process at every point, whilst being safe that the music is going to come across how she wants to: "when you find one person you work really well with, it's already a big achievement, that's really incredible and it doesn't happen often that somebody understands you in every aspect. But finding two... I feel blessed." The future is looking a bit different though, with Lowe looking to produce her debut album all by herself: "It's exciting the idea of doing it from start to finish. I mean, I am already doing that, by doing it in my house. But probably I'll come to the second album and I'll be 'okay, guys do you wanna do it again?'"

When she's not gigging with the girls, or producing with the boys, Rosie works on her studio at home, where she's currently refining the songs for her debut album. Despite the huge success gained over the past month, Rosie is still thinking small: "If it touches one person, I have done my job. If you get radio play, that's absolutely incredible, but as a musician, when it gets down to the real core of it, if you reach that one person, your job is done."

Rosie Lowe's Right Thing EP is released on December 2nd.

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