Whether you're creating the blog you've always dreamed of, selling merch for your dog’s Instagram page, or starting an ecommerce business, you are going to need a killer website. A good website is what keeps your audience engaged long enough to take a real interest. Your writing might be captivating, but if visitors don’t stay to read it, that won’t matter at all. You might think your products should sell themselves, but something needs to draw customers to check them out in the first place.

When it comes to designing your website, there are a few decisions you need to make no matter what your main purpose is. The following 3 are going to be among the first choices you make.

1. Who Is Your Host?

Choosing a host really is the very first decision you need to make. A host might not seem so important to those who have never run a website before. After all, as long as your website runs it’s doing its job, right?

Well, the truth is that the right host can make or break your website. Although they might seem to all be the same, there are significant differences. Some hosts work fine until there’s an influx of traffic. Others are almost always reliable, but when they falter there is inefficient customer service.

The host you choose will depend on a number of factors, including what your primary purpose for your website is. See these Hostwinds reviews to get an idea of what you should be looking for. Hostwinds is a cheap and user-friendly hosting option. Take a careful look at what individual reviewers have to say about their personal experience. Technical reliability is one thing, but customer service and user experience is particularly important for those who are creating a website for the first time.

2. Which 3 Colors Should You Use?

One of the major step-ups websites have made since the 1990s and early 2000s is that they're no longer the busy, super-detailed affairs that they used to be. Nowadays, most website designers recognize that the most engaging websites are far more minimalist. A good website theme should have no more than 3 colors.

These colors cannot just be random. They need to make sense on the same pallette. There are websites you can use to find the perfect tri-color pallette for your needs. If you don’t have an eye for it, ask for a second opinion. The colors of a website can drive visitors away in seconds.

3. What Is On Your Landing Page?

It’s impossible to overstate the importance of your landing page. This is where everything might come to a halt. You may have a beautiful design with an attractive color pallette, but if you include the wrong contents on your landing page, it won’t matter.

Your landing page needs to give visitors an immediate reason for being there and staying there. Your logo may be nice and all, but why should visitors care? Tell them why they're here, in as few words as possible. Give them a reason to scroll down, or to click through to your products.

People generally spend a matter of seconds on a landing page before deciding whether or not to stay. Make sure they don’t make that choice based on arbitrary factors.