It's fair to say that Hublot likes a good collaboration. Fresh from recent watch partnerships with none other than current Premier League champions Chelsea F.C. and Olympic sprinting legend Usain Bolt, Hublot has decided that there's no time like the present and that there's room for one more partnership: Ferrari. No two companies were ever more suited to work together than Hublot and Ferrari: both are larger than life, have been around for decades, and cater for the wealthy. The watch equivalent of a Kanye and Jay-Z team up, the Hublot/Ferrari alliance has resulted in one distinctive timepiece, that's for sure.

The latest in the Big Bang series, the watch in question is called the Ferrari Unico (which is fitting, as 'unico' is the Italian word for 'unique'). Rather than trying to describe the intricacies and what type of bezel was used (titanium, if you must know), we think it's better to simply watch the promotional video released for the watch. It's an epic advert that could actually be the trailer for a new Transformers movie… it's loud, metallic, and very intense. See for yourself.

I don't know what I just saw, but I think I want it in any case. It's often amazing to look at just how much effort goes into a watch. It is, after all, just something to tell you the time. Everything from our smartphones to microwaves can do that. But still, you can't help but smile and nod appreciatively to see two companies taking the art of watchmaking so incredibly seriously. This clearly isn't a watch that's been cooked up on a quick afternoon brunch – this is a watch lovingly designed, and I respect that.

I'm sure Hublot will be the first to admit that not every watch they’ve produced has been a resounding success; to say there have been some weird and wacky designs is putting it lightly. However, when something is done with love and passion, who are we to criticize? Actually, hold that thought. Would it shock you to discover that the Unico isn't the first time that Ferrari and Hublot have worked together? Probably, as I think both companies would much rather forget that they ever made the horrendous creation that is the LaFerrari back in 2013. Please, send it back from whence it came.

Nevertheless, Hublot's track record is pretty solid. These existing models appear to be selling well, and the brand is clearly able to differentiate themselves from other Swiss luxury watch manufacturers like Rolex, Omega, Tag Heuer, Patek Philippe, Breitling, Tissot, and so on and so forth. You get the idea. And I don't know about you, but if I'm going to buy a Ferrari Unico (the hard choice being titanium, gold, or carbon coating), then I want the real deal. We're lucky to have FakeWatchBusta out there to remind us that having a fancy watch shouldn't be about the bling or the bravo, but the craftsmanship and the passion of the timepiece. Just not including the LaFerrari.