"Too" is such a loaded word. It's displacing and often subjective. And it's a word that Danish design house Georg Jensen are looking to wipe from women's vocabularies with their latest empowering campaign that has replaced models with role models in the hopes of declaring that you really can't be too much of anything - especially if that's yourself.

Five phenomenal women from all over the world star in the latest ad campaign titled 'You Can Never Be Too Much You.' Talented career-oriented ladies like renowned comedian Sarah Kendall, award-winning film director Susanne Bier from Denmark, world champion welterweight boxer Cecilia Brækhus from Norway, professional motocross rider Behnaz Shafiei from Iran, and one of the world's leading chefs, Dominique Crenn impart their knowledge that individuality is the key to success, while flaunting their badass skills for the Georg Jensen cameras.

"At Georg Jensen we've always encouraged women to be themselves and make their own success - our campaign is the extension of that very philosophy and the women featured are the embodiment of that," says Georg Jensen CEO, Eva-Lotta Sjöstedt, who is also the first female CEO of the company. Watch below.