SAYSKY is a Copenhagen-based company "with a mission to create premium performance sportswear with an urban and casual attitude." But more importantly, SAYSKY is all about community and having fun. Something we learned when we spoke to the brand's founder and chief designer, Lars C. Pedersen.

"I take pride in all our products, but I am so very proud and grateful for the SAYSKY brand itself," explains Pedersen. "The enthusiasm we experience from athletes and the comradery we see among people carrying SAYSKY is phenomenal."

While running is often seen as a solo endeavour, the "comradery" that Pedersen mentions is really at the core of the activity. Whether it's the subtle nod you get from a passing runner, or the words of encouragement during a long-distance race, to pigeon-hole running as some sort of loner activity couldn't be further from the truth. And that's what SAYSKY has tapped into.

As for the fun aspect, just look at their recently-unveiled floral collection - which Pedersen mentions in the interview below. "Imagine a starting line where all these super serious faces are standing and then next to them is this dude in a tropical and floral outfit, looking like he just returned from a beach party."

We didn't manage to get our hands on any of the items due to timing, but given the other products they sent our way (the pace shorts being a particular favourite), expect a collection that's both breathable and durable.

Check out the interview with Pedersen below, which provides a look at the brand's origin story, as well as a look at its future.

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How did the company get started?

I started the company since I could not see myself in the established running styles on the market. I have a background as a professional windsurfer and I worked in the board sport industry when I started running. I just ran in boardshorts and cotton tank tops, but as I got more into running and started training specifically for my first marathon in 2007, I realized I needed some actual performance gear for running. That was when I also realized that the available running apparel was far from what I thought was cool. For years I settled with what the market had to offer, but in 2010 my former business partner pushed me to think about making my own brand. “You always complain about how the running scene is dressing up. Could it be that there is a gap in the market?” he said. I have a note form early 2011 where I state:

The ‘Problem’ in the market

This market is more or less one-track-minded, boring and conservative. The new wave of active urbanism and younger athletes do not seem to like the looks of traditional running clothing. You look like a complete “sports idiot” and you get something with no sense of fashion and freshness.

How does the customer address the issue today?

The customer will have to settle for the above or run with a non-running/technical outfit.

In 2012 I made the decision to go all in and in July 2013 I launched SAYSKY – bringing high performance together with an urban and a casual attitude.

SAYSKY

Image courtesy of SAYSKY©

How does the design process work for you: specifically the balance between functionality and aesthetic?

SAYSKY is a performance brand, but our roots are embedded in board sports, the big city lifestyle and the Scandinavian design tradition. So, I guess we have a different view on aesthetics than the brands who are deeply rooted in than traditional running scene.

Who is the best runner at the company?

SAYSKY is not about being the best, but about doing your best. Running is a brutally honest sport. I can’t come up with a sport where effort is rewarded the same way as it is in running. You get what you put in. It’s almost 1 to 1.

Take skateboarding: I have seen people being very diligent, but never being able to do a kick-flip. I have seen Ironman triathletes spending hours after hours in the pool, still never being below 1h10min on the swim, yet still running a sub-3hr Ironman marathon.

SAYSKY

Image courtesy of SAYSKY©

If one album could sum up the brand, what would it be and why?

Hard one. My music taste very much reflects my current mood. We state that we are not one-track minded, and I guess that goes for the music taste as well. We have more facets than one album would offer. When I am running intervals I listen to music like 'The Walker' (Cobra Starship Mix) from Fits and the Tantrums. When working I appreciate Danish artist Mads Langer and his newest song 'All the time, Sunday' and with him being a SAYSKY fan just makes me appreciate him even more. But mostly I listen to '90s Hip- Hop gurus. Jazzmatazz Streetsoul is a fantastic album.

What piece are you most proud of and why?

Oh, another hard question. I take pride in all our products, but I am so very proud grateful of the SAYSKY brand itself. The enthusiasm we experience from athletes and the comradery we see among people carrying SAYSKY is phenomenal. I feel very privileged to see it first hand and being part of a fantastic journey. The vibe around the brand is truly special, not because of me, but because of how the customers are tapping into the SAYSKY world.

SAYSKY

Image courtesy of SAYSKY©

Lastly, what do you have coming up that you think we should keep a lookout for?

Last week, we launched a floral theme, which is a manifest of our core belief: "why do you have to look fast, to be fast." The statement essentially is an anti-establishment statement, which reflects the very base of our existence. Imagine a starting line where all these super serious faces are standing and then next to them is this dude in a tropical and floral outfit, looking like he just returned from a beach party. He is standing out from the crowd - his face and shoulders are relaxed, his aura is open-minded, he cares, don’t give a f*ck. He is SAYSKY.


You can learn more about SAYSKY by heading to saysky.dk. They can also be found on Facebook and Instagram