Andy Warhol once said that anyone can be famous in 15 minutes and Nicki Minaj declared herself as an icon. In the age where anyone can blow up in a minute of a scroll, they are not the traditional celebrities of yore. Instead, they are the club kids, designers, visual performance artists and social media personalities whose followings are only known among the 'gram. While the late great Warhol is known for having a coterie of his "It" girls, artists and rock stars, photographer Parker Day brings in her crew for her series of 100 portraits affectionately dubbed "Icons".

Known for releasing her poppy portraits on Instagram, Day opened her show at the Superchief Gallery in New York to celebrate the launch of her book Icons. Set against white brick walls in a studio space, hundreds of portraits line up in rows. Arranged to be seen like a set of Byzantine icons at a church, each portrait exudes its own vibe. Like a Cindy Sherman portrait, the subject is dressed as a character and placed in a setting that reflects their persona. Not only are the personalities of the sitter displayed, the mood also matches the colour scheme and the situation of the sitter.

Usually, portraits are meant to be seen in a serious manner as it traditionally idealises the sitter. In some cases, portraits can also show the reality of the sitter and/or exaggerate the situation. Here, Day plays around with the idea of portraiture by injecting humour. This is not something that we'd see in a Sherman, Nan Goldin or Mary Ellen Mark portrait.

Another aspect that sets Day apart from other photographers is that she includes different sexes, races and genders, which doesn't happen too frequently in art (whether it be modern or contemporary). Thanks to her own brand of high camp and humour, it is no secret that Day is able to draw a massive crowd offline and online.

As Day may have the power to turn anyone into an icon, the artist herself is the one to truly watch for.