Yes, it's true. Infamous final boss of lads' mag Playboy (ancient version above) will stop publishing photos of nude women. They'll still be publishing pictures of women, mind you, just with slightly more clothes on.

Talking about the scale of sexual depravity in bellicose business terms, here's chief executive Scott Flanders, who admits defeatedly that Playboy lost to the internet (and talks as if he wishes he could do what the internet does but in a magazine).

"That battle has been fought and won," he says. "You're now one click away from every sex act imaginable for free. And so it's just passé at this juncture."

Yep, nude women are passé, folks – a cavalcade of even more exploitative sex acts, that's where it's at.

Other quotations floating around this news are "PG-13" and "racier sections of Instagram" (New York Times) – so you know what you'll be getting from now on. However, the new sex columnist at the flailing old man of a publication (just like its owner) will be a "sex-positive female".