The internet is an interesting and comical place these days and one big contributing factor is memes.

Although most social media users partaking in meme culture we rarely focus on those who create it. Amelia Capaz, better known by her social media handle Th0tcouture, has garnered a massive following from her work as a memer.

Whether it's compiling a list of all the things that Republican House Speaker Paul Ryan looks like or simply poking fun at the day-to-day headassery people deal with, her content is not only hilarious but also super relatable.

Capaz and I spent the day in New York City's Chinatown exploring soup dumplings and attempting to master Japanese arcade games while she told me about how her startup began on Twitter where she met and connected with fellow memers and formed the informal group Cooler Online. In addition to that, the group hosts parties around New York City that showcase their work and serve as a great networking base. The community and network setup is fascinating because it stems from a basic social media practice and leads to amazing people getting together to do some cutting edge entrepreneurial things, and despite the fact that it is work, Capaz says it does not seem like a job because it's so much fun.


What's the coolest part about meme culture to you?

I guess the ability to pass on a joke or style of joke from one person to another online. One person can create something, and if it takes off, that idea or image will snowball rapidly into other ideas and images of the same nature created by other people, and so quickly that the original piece of content is often untraceable (which can be a headache for some content creators, although still fascinating). It's really great because through producing these jokes and images, we give people a platform to speak that wouldn't otherwise have had one. Social media really gives everyone a voice if the right people see your stuff.


Do you think memes influence the way our generation expresses ourselves and even relate to each other?

100%. We laugh at memes all day but we don't realise the significance of it. Those who make memes use images and specific formats to convey certain messages and those that share the memes help facilitate the travel of said content across the web. Those people sharing the memes feel connected to the creator's inherent message--either it reflects a shared political opinion, a shared sense of humour, or a shared cultural aspect. Media outlets, celebrities, and even political figures use memes to express themselves. Memes are just another very normalised facet of our present day reality at this point.


Who are some of your favorite content creators?

On Twitter, @RaineyOvalle, @thugtear, @topshelftyson, @yc, @scottmirts, @seanieviola, @hyped_resonance, @skrongmeat_, the list goes on and on.

I'm not nearly as well-versed on IG (or how to use it succesfully), but I love content from @yung_nihilist and the rest of our Cooler Online lineup, @gothshakira, @fakeyeezyboosts, and more.

You and a lot of your friends have been able to use social media to create some great opportunities for yourselves, are there any big ideas or moves you hope to make next?

Using social media has definitely been rewarding. I've made some really great friends here in New York City (and around the world, too) by using Twitter regularly, and I even got my current job from it, so I'm more than thankful. However, I want to work on promoting my own personal art/writing a bit more (aside from memes) and hopefully get my hands on some projects that allow me to contribute or give back to people who need it.


You can follow Amelia on Twitter and Instagram @Th0tcouture.