Fashion can, with its implicit flux, be described as an ever-changing mirror of the times, a reflection of prevailing dreams and utopias as well as an expression of limitations and shortcomings.

By considering fashion a continuous documentation of the Zeitgeist, we can apprehend the norms and ideals that manifest themselves way beyond the glossy spreads of a fashion magazine. White Noise is a norm-critical project resulting in a series of fashion illustrations, through conformity and resistance aiming to expose the hierarchies that quietly shape the grid against which we are inevitably measured.

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