$21.7 million – the amount of Microgaming’s Mega Moolah mega jackpot prize that broke the earlier-held $13.2 million record won by British Army lance corporal John Heywood in May 2015.
$45.8 billion - the size of the global online gambling market in 2017, which as per Statista, is projected to rise to $94.4 billion in 2024.

These stats point to the clear inference of the popularity of online gambling. And of course, online casinos in New Zealand and elsewhere have generated its fair share of millionaires and billionaires. But there are other factors at play here for the popularity of this genre. Let’s explore.

Factors underlying the popularity of online gambling

Jackpot draws

As mentioned earlier, money plays a huge role in the genre’s popularity. Though the land casinos too, come out with jackpot prizes, the online casinos are rolling out bigger and frequent progressive jackpot draws, drawing in more players.


The next big factor at play here is the convenience. We do everything online these days; gambling is just added to the “list” of entertainment choices we have. Gamblers can bet on anything sitting in the comfort of their homes (in their pyjamas!) instead of venturing to a land casino. And that’s a big plus for a lot of players, who for regulatory or other reasons, can’t play at a land casino.

Adrenaline rush

A majority of gamblers gamble because of the high adrenaline drive it provides. Online gambling just increases that manifold, and due to technology advances, the experience is the same as a land casino.

No distractions

Land casinos are noisy and filled with a lot of distractions. Casino games like Poker and Blackjack are highly-skilled games and require a fair amount of concentration. A lot of players find the online gambling atmosphere quite apt for it as they can play in the peace and quiet of their homes without any distractions.


At the online casinos, players can try a lot of other new or unfamiliar games at just the click of a button. Even the game selection is much wider owing to lack of space at the land casinos. Plus, players don’t need to wait for their turn at the table to play; there are innumerable choices available.


The online gambling industry has addressed the safety element of their platforms to allay concerns and attract more players. In recent years, online casinos have invested in the latest encryption and other technologies to safeguard the players’ personal and financial information. The platforms are user-friendly as well.


A lot of new players are increasingly preferring the online casinos due to their user-friendly platforms. There are tutorial videos and other forms of guidance every step of the way that helps those “shy” players learn the ropes of the games.

Gaming interfaces

The online gambling industry has introduced attractive and rich interfaces to attract young players. All the reputed casinos now feature games that are powered by top-notch providers like Microgaming, NetEnt, Evolution Gaming, and more. The games have amazing graphics and animations, which make playing that more fun. Most of the times, the players will also find games that aren’t available anywhere.

Easy betting

The online casinos offer easy betting options via “play money.” This eases the transition to wagering with real money later.

Enticing promotions

The online casinos offer various attractive promotions and bonuses to players. Though it’s not a differentiating feature, the sheer scale of the bonuses and promo offers is huge. They also offer good loyalty programs for regular players to encourage higher and more frequent bets.

Easy access

Though not a particularly attractive feature from a legal point of view, players can easily bypass the age or any other legal requirement at the online casinos as compared to the land casinos. Even players from restricted countries can play easily at a couple of online casinos.

24/7 Help

Online casinos offer 24/7 help to the players for any game-or payment-related issues. This is a far cry from the land casinos - with the exception of a few reputed casinos - where help isn’t available widely.


Online gambling has become quite addictive, and the introduction of the latest advances in technology like AI, AR or VR are only furthering the cause. So, what’s your reason to hop on to the online gambling ride?