Much of Hollywood has taken to calling Disney's impending streaming serviceDisneyflix” for lack of another name at the moment. We do, however, know a few things about Disneyflix from a recent New York Times profile of its programming executive Ricky Strauss (responsible for marketing films like Black Panther and The Force Awakens) and a few other hints Disney has dropped in the press:

The price will be "substantially cheaper" than Netflix, although an exact number is for now unclear. Programming will include Star Wars and Marvel flicks, although the original films won't be exclusive to the service.

The new live-action Star Wars show written by Jon Favreau (director of The Jungle Book and Iron Man) will cost somewhere in the neighborhood of $100 million for 10 episodes. This isn't huge if compared to the feature-length Star Wars films, but the $100 million figure does put the show in the same dollar league as shows like Altered Carbon and Game of Thrones. Favreau told the Times in an email, "Star Wars is a big world, and Disney's new streaming service affords a wonderful opportunity to tell stories that stretch out over multiple chapters."

In an era filled with competition in the streaming space – Apple, Netflix and Amazon are putting massive budgets into their offerings – Strauss put it rather succinctly in saying, "Quality is going to be crucial."

Still, Disney is not necessarily viewing their streaming service as a zero sum game with the others. Disneyflix will cater to families with no R-Rated offerings, and is viewed as a supplement to the more adult-targeted Hulu (coming to Disney as part of the Fox deal) and ESPN+, Disney's sports streaming app.