When you read the name "Spike Jonze" in the context of film, you know the end result is going to be weird; deliciously, genius-like weird. The new ad for Kenzo World perfume is no exception since it plays with the boring, pretentious structure most perfume ads have by adding a touch of 'wtf' to the otherwise straightforward opening. The ad stars Margaret Qualley and is strangely liberating. Watch it below.