Now that we have things like Netflix and the ability to basically illegally stream any movie we could ever want online, the movie industry has shifted dramatically. Apple, of course, wants a piece of the innovation credit so they're looking to offer high-priced movie rentals to their users who want to see the latest movies but don't want to leave the comfort of their homes.

Sources say that the company is hoping to soon be able to offer movies that are still in theatres on iTunes. And it's been reported that Apple has already met with 20th Century Fox, Warner Bros., and Universal Pictures to make this a possibility in the near future.