Netflix and cinema are on different fundamental directories, according to Cannes festival head Thierry Fremaux, with "the intransigence of their model being the opposite of ours."

Netflix and other producers of streaming content like Amazon can show their films out of competition, the requirement for competition entrance being a French theatrical release.

This is all, of course, after Okja and The Meyerowitz Stories made a big splash at the competition last year. These new rules weren't in effect then because Fremaux and others were afraid another competing festival would get to release those two films if Cannes relented.

Fremaux went on, "I thought I could convince Netflix to release them in cinemas. I was presumptuous, they refused.”

Fremaux also stressed that Cannes will continue to be viewed as a "risk-prone festival." "Cinema [still] triumphs everywhere even in this golden age of series," he said. "The history of cinema and the history of the internet are two different things."

The 2018 Cannes Film Festival starts Tuesday May 8.