Saudi audiences strolled down the red carpet, grabbed their popcorn and concessions, and sat down for something that people through much of the world have enjoyed for some time: a night at the movies.

This wasn’t just any night at the movies, though. This Wednesday screening of Black Panther (an interesting choice, considering the film’s narrative parallels to their Prince’s recent history in his kingdom) was historic for the country: being the first screening of a movie in a cinema in 35 years, because of laws that were on the books in the conservative Muslim country.

The progressive 32-year-old Prince Mohammed bin Salman recently lifted these laws in Saudi: he also instituted the new rule allowing women to drive in the country. The Prince has also created a governing body tasked with expanding other entertainment opportunities like access to concerts.

Much of the Prince's efforts have been to re-orient Saudi Arabia's economy away from its reliance on oil and also as a response to the complaints of many, calling it a "boring place" because of the old rules and official religious rhetoric on entertainment.

Theater operator AMC plans to open at least 40 cinemas in 15 Saudi cities in the next 3 to 5 years. Saudi-owned Vox Cinemas is also opening a multiplex in Riyadh soon. Saudis in large part flocked to places like Dubai on the weekends to catch the latest movies before the change in the law.