Pennywise beckons, below…

Warner Bros. has been causing quite the stir (helped somewhat by the “Great Clown Panic” of 2016) with its Sep. 8 horror blockbuster It (2017), based upon the same novel by Stephen King, which has been scaring readers for over 20 years.

That stir just got kicked up a notch with the release of It: Float — A Cinematic VR Experience, which you can watch embedded below:

It stars Bill Skarsgård, of Allegiant (2016) as Pennywise. An ensemble of young actors also star in the film, including Jaeden Lieberher (Midnight Special), Jeremy Ray Taylor (Alvin and the Chipmunks: The Road Chip), and Sophia Lillis (37) among others.

Andrés Muschietti (Mama) is directing, from a screenplay adapted by Chase Palmer & Cary Fukunaga and Gary Dauberman.

See #405ExitSurvey: Mickey Ralph and Alexandra Howard take a joint look at IT here.