Located just behind the bustling high street in Central London, B Store is a haven of contemporary fashion designers. Not limiting itself to be just a fashion boutique, this unique store also houses its own collection and features installations from emerging artists.

Collections by Opening Ceremony and Peter Jensen can be found as well as many other emerging talents, all with a strong focus on clean-cut, modern designs. Its own collection also reflects this desire to create garments that embody classic heritage and yet are brought into the modern with fresh designs and prints. In the most recent Spring/Summer 2012 collection, sleek, minimal shapes are combined with bright colours and busy patterns. Earthy tones of sky blue, vivid orange and taupe dominate the collection of peg-leg trousers, fitted tops and cute dresses. A bow is featured on many outfits as a signature for summer, whilst all the pieces have strong fitted tailoring.

The store also boasts some impressive collaborations. A unique collection was specifically created for the ASOS web-store, featuring the popular tropical print that has dominated the catwalk this season. More recently, it collaborated with Liberty to create a collection that combines the classic Liberty print with modern, summery designs, perfectly combining its aim to establish itself as a brand that presents heritage in a contemporary way.

Find B Store at 21 Kingly Street.