Founded in 1981 by four Jewish Moroccan brothers, Guess is known for the black and white ad campaigns with the blond bombshells who own the full red lips. These models ooze sex appeal giving Guess buyers a sense of glamour.

Thirty years later, for their ‘30th Anniversary Collection’, Guess have launched a 15-piece capsule which has everything from the original t-shirts with the face of Anna Nicole Smith, to the black and white gingham top originally worn by Eva Herzigova, and the Marilyn jeans that launched the brand back in 1981. The collection will be modelled by the beautiful, sexy, wonderful woman Claudia Schiffer who has not collaborated with Guess for 23 years. Schiffer was the obvious choice for the 30th Anniversary Collection as she has collaborated with Guess in six campaigns between the two short years of 1989 and 1991.

Many Guess Girls have followed in the footsteps of Claudia Schiffer such as Eva Herzigova, Anna Nicole Smith, Drew Barrymore, Paris Hilton, and the most recent (currently collaborating with Guess) is Amber Heard. All these successful women are the epitome of sexiness which is the tagline for the recent campaign; the 15-piece capsule: “Guess what’s Sexy?” follows in many different answers of what is the meaning of sexiness. These include ‘is who we are and everything we do’ and ‘sexy creates a balance between what the world sees and what we know inside’. As you can see, Guess is ultimately about everything sexy in a woman which is why the line is so attractive to women: to make her feel the best way she should feel.

For the campaign, you can see the sexy Claudia Schiffer in skin tight jeans of leopard, polka dot, and floral print, combined with lace bralets covering her top half. Classic Guess. This, plus black jumpsuits 70s style, and swinging 50s style dresses, nobody can fault the sexiness of Guess, and the ultimate pieces of fashion that it offers.

So, as of now, you can buy some of the most limited pieces from fashion of all time! What on earth are you waiting for? Go, and buy right now at the new site, created just for the 30th year.