All hail HELMUT, the new diffusion line from Helmut Lang.

Following in the footsteps of fellow fashion labels Rick Owens and Alexander Wang, Austrian fashion label, Helmut Lang, is scheduled to drop a diffusion collection this May. For the lovers of minimalist, effortlessly cool pieces, HELMUT will be a “go-to” collection; satisfying the needs for versatile, urban wardrobe basics.

After the departure of Mr Lang himself from the label in 2005, and the 2007 takeover by husband and wife partnership Michael and Nicole Colovos, Helmut Lang has been rejuvenated with a look of urban elegance. The brand's ability to successfully fuse both minimalist and edgy looks to create well constructed pieces has made it rise and rise, with a huge following across the fashion world.

Boasting the famous draped Helmut Lang silhouette at attainable prices, the 11 piece diffusion line is sure to be a success.