Versace. A name known by all and owned by far less. As one of the largest international fashion labels, with 82 boutiques world wide, it oozes Italian glamour and boasts luxury. Established in 1978 by Gianni Versace, the fashion house rose to international fame after the Elizabeth Hurley incident. Wearing 'that dress', a black Versace creation embellished with safety pins, sparking controversy and claims that it was oversexed and too revealing, Ms Hurley responded with a significant statement: 'Versace designs clothes to celebrate the female form'. And that, it certainly does.

Particularly successful in tapping into the celebrity image, fans of the brand include Tupac Shakur and the late Princess Diana, who was invited to model in one of Versace’s catwalk shows. Lady Gaga vowed to only wear Versace for two months in 2011.

Versace’s designs have always been bold, they make themselves known, they are iconic. Not only are the brand’s clothes elaborate and unforgettable, but so is the label’s history, laced with tragedy – Gianni Versace was murdered in 1997. The brand’s creations are known to be adorned with stud detail, the famous medusa motif, but most prominently baroque prints. The use of Italian frescos and cherubs fused with leopard print and gold chains defined the 90s Versace designs, these prints were at the core of the Versace x H&M collection in November 2011, a trend that has failed to die down.

Baroque-alike Versace-inspired prints are to be found scattered throughout the high street. River Island, Topshop and Motel have released mini dresses, bodycon skirts, hotpants and silk blouses smattered with baroque prints, and studding on white fabrics (reflecting the most recent Versace collection). Nevertheless, Versace designs are not for the minimalist-minded, baroque is bold and brash, almost unpredictable. As Donatella Versace herself once said “I don't like balance. Balance is not a word you can use in Versace fashion.”