2012 has been an exciting year for Britain, London especially. The Queen’s Diamond Jubilee was something not to be missed, especially from a fashion journalist’s perspective! Later this month, the eyes of the whole world will once again rest on our beautiful London as the greatest sportsmen and women visit our country for the third time. Previous to 2012, London held the Olympic Games in 1908 and 1948.

With regards to the Olympics and Paralympics, no-one really overly thinks the uniforms, or sportswear, that every Olympian wears. However, the uniform they wear is showing the rest of the world who they are, what they are about, and where they are from; a lot of thought must go into the designs. Great Britain’s designer is our very own Stella McCartney and who better for the job than a British designer well known for her spectacular designs? She is the first fashion designer to ever design the uniforms for the Olympics, and has been working with Adidas for three years to create these uniforms for over 600 members of Great Britain’s Olympic team. Her designs hold an edgy version of the British flag, combined with the colours – blue, red, and white – to create a uniform that will portray unity and pride.

McCartney’s thoughts on the design: “The first place to start on a project like this is to look at the Union flag, it was important for me to stay true to that iconic design, but also to modernize it and present it in a contemporary way. Ultimately, we wanted the athletes to feel like a team and be proud with the identity we created.”

The sports world and fashion world clashed with regards to the Olympic team members of Great Britain becoming faces of brands, and models in their own rights. Many British Olympians have now been featured in fashion bibles such as Vogue and Elle. Three Olympians, cyclist Victoria Pendleton, pentathlon champion Jessica Ennis and swimmer Keri-Anne Payne have become faces of Pantene, Olay and Max Factor. Pendleton says that “[Pantene’s] Smooth & Sleek range helps fight frizz and keeps my hair looking and feeling the healthiest it’s been” (Source: Telegraph.co.uk). Jessica Ennis is the new face of Olay campaigns throughout Great Britain, while Keri-Anne fronts Max Factor’s False Las Effect Gold mascara. It goes to show that these British women are sensational, and are great role models to young British women.