“Industry analyst” Michael Pachter has been rather vocal as of late, laying some harsh criticisms against Nintendo, even going so far as to attack their current president and CEO, Satoru Iwata.

“I think Nintendo is no longer able to compete the way they did in the past and sell their consoles at a big profit,” he said during his show Pach Attack. “I think that the Wii, when it first launched they were probably making about $100 of profit per unit. I think the DS when it first launch was probably generating about $50 of profit per unit. The 3DS I think is barely making a profit. The Wii U I think is barely making a profit – I’m talking 5 or 10 bucks per unit.”

However, according to Pachter, no blame for these revelations falls to Nintendo of America’s boss Reggie Fils-Aime as he feels the US arm of the company had no choice but to play along with the wishes of the Japanese head office, therefore the blame is squarely on Iwata.

“I think Mr. Iwata’s a pretty poor CEO,” he explained. “I think he’s done a very poor job running the company. I have a neutral rating on Nintendo, but I have to say only because their cash level supports their current share price. It’s a bad company that doesn’t make money.”

Rounding up his argument, he doesn’t seem to want to back down from his position, even going as far as being self-aware his comments will enrage Nintendo fans.

“If you don’t like that answer, Nintendo fans, deal with it.”

I know I might get burnt for saying this, but I've followed the words of Michael Pachter for quite some time, and when I say followed I mean I had no choice but to play along (Just like Nintendo of America with the Wii U, right Pachter?) and listen to some on and very off the mark commentary.

If you want to bring a company’s morale, ethic and roots down to just simply that of a money making machine, then this sort of commentary is fine.

However, if you're going as far as making generalisations, don't forget some pretty important history such as that the said CEO Pachter is attacking built his way up from being a programmer to a CEO of a multi-billion dollar game company, communicates directly with the fans via Nintendo Direct about new software / hardware innovations and even goes as far as apologising to the fans for company screw ups and taking a pay cut for himself. I’d say if you’ve missed any of that, your not “analysing” hard enough.

But then again, this is the state of the industry; it’s just a machine where money is the ultimate measurement, allowing people like Pachter to pursue a Sunday afternoon making a video goading people he doesn’t know into aggravation over some poor choice words.

Check out the episode of Pach Attach in question.