Nintendo is not usually known for zany pr viral campaigns, though I guess they're getting in the swing of it by parodying Kickstarter (or, depending on how you see it, slapping the face of independent developers who funded their games via the crowd funding service).

The new trailer to promote Game & Wario, the upcoming mini-game bonanza for the Wii U, sees Wario come up with a new idea to bring a crowd funding service to fund his new game.Some of the stretch goals involved will be free wallpaper, ringtones and a exclusive new trailer for the game. He names it Crowdfarter.

It's a genuinely smart PR campaign, as the crowdfarter website allows fans to constantly check the page for updates not only about Game & Wario, but also other upcoming Nintendo products.

Game & Wario will be released in Europe on June 28th.