Advance tickets to Adele's tour went on sale yesterday, following in the wake of her new album, 25, released at the end of November. As is to be ashamedly expected nowadays, the first wave of ticket sales generally end up going to touts who then magnify the prices before selling them on to fans; but this time around much of this was abated thanks to Adele's team.

According to Music Business Worldwide, 1.9% of the tickets sold on 1st December went to secondary ticketing sites, with some tickets on sale for over £1,000. However, Music Ally did a nice bit of comparison across secondary ticketing sites SeatWave, GetMeIn and StubHub: compared to an average of 54 tickets being available per Adele show, 1,548 and 2,939 were available per Rihanna and Coldplay shows respectively. That's a big difference.

"Until a law is passed in the UK that outlaws ticket resale profiteering, you cannot stop it completely," said Adele's manager, Jonathan Dickins. "We were carefully monitoring all of the registrations to try and spot anything suspicious. [...] This is a show for fans who’ve waited years for Adele to perform. Everyone working on it just wants the best outcome for those fans."

So how did they do it? Songkick handled the Adele tour ticket sales, and used "its proprietary technology to identify touts, reduce their ability to purchase tickets" and "cancel as many tickets appearing on secondary ticketing sites as possible," said the site in a statement.

Continuing, it wrote: "Compared to other events, we believe these efforts helped to reduce resale by well over 50%, increasing the amount of fans that can attend these shows. Ultimately, artists’ goals of ensuring 100% of tickets end up in the right hands will depend on a combination of both technology and legislative action. For example, the 2015 amendment of the UK’s Consumer Rights Act requires secondary sites to list the specific locations of their tickets for sale, which – if adopted properly – would allow for the full-scale cancellation of touts’ tickets. Until this happens, it is impossible to completely eliminate ticket touting."

The amendment in question, which occurred back in February, highlighted a "regulation" of secondary ticketing sites, but as for real detailed action and legislation against blatant and exploitative profiteering, it's clearly still lacking.