When you think about Summer, many things will probably pop into your head. Sun, Holidays, Wasps/Bees, Ice Cream, hairy men with their tops off and music festivals. You can't turn a corner without bumping into a festival these days but I consider that a good thing. Especially when they're full of great bands/artists. The great thing about music festivals is that they can work in any country really (excluding Northern China of course) and Afisha Picnic 2010 is a prime example. Read on to find out why... Photobucket The Afisha Picnic is a one-day outdoor festival held in Moscow, Russia every summer. It takes place on the territory of Kolomenskoye, a former tsar’s estate, now a state-owned historical, architectural and nature reserve museum, located only 10 km south-east of the city center. Since its start in 2004, the Afisha Picnic has followed the concept of a vibrant mix of a professional music festival, with performances of internationally acclaimed artists and vivid representatives of the local independent music scene, and a dynamic urban event offering all sorts of entertainment, including a designers’ market and gastronomic area, games, movies, lectures and, on one occasion, even a dance floor on the rollerdrome. The audience of ca. 50,000 visitors can spread out over 1000 acres of land, which makes the Afisha Picnic the largest outdoor festival in Moscow. This year the festival takes place on July 31, 2010. The headliners are: Editors (UK), Hercules and Love Affair (USA), Metronomy (UK), Roots Manuva (UK), Mumii Troll (RUS), Auktyon (RUS), Megapolis (RUS). Music is the key element of the festival. The number of stages varies each year: there are always three main stages that host live acts and, depending on which up-to-date trends in music and contemporary culture are in the spotlight, a number of additional stages. The Main Stage features big international and Russian acts. Some headliners that performed at the Afisha Picnic are Madness, Amanda Palmer, The Future Sound of London, M83, Calla, Sons and Daughters, Buck 65, Beirut, Dengue Fever, Clinic, Mum, Dälek, Junior Boys, Martina Topley-Bird, DeVotchKa, Black Lips, The Teenagers, Someone Still Loves You Boris Yeltsin, HushPuppies, These New Puritans. The Idle Conversation Stage is moderated by a hip Moscow gang of musicians, djs, journalists and promoters and features synth-pop, electro and disco acts as well as cutting edge electronic performances. Among headliners on the Idle Conversation stage have been Lo-Fi-Fnk, Shy Child, Late of The Pier, Chromatics, Glass Candy, Minitel Rose, Fan Death, Telepathe. The third stage gives way to talented independent Russian. The Afisha Picnic has been growing each year attracting wider audience from all over Russia and more attention from local and foreign media. In 2010 the Afisha Picnic goes international: all the navigation at the festival will be bilingual. There will be an information booth for English-speaking guests where one can stop by for a question or directions to any destination within the Picnic. The festival is internationalized in terms of content as well. The music industry forum entitled RE-SOUND on British music industry – organized together with the British Council – runs for the whole festival day. Guest speakers deliver lectures and take part in the panel discussion together with representatives of the local industry where they listen to new artists from Britain and Russia and discuss trends that their music illustrates. Among the guests are Dorian Lynskey, the author of the book “33 Revolutions Per Minute”, John Dyer from the Domino Records and Jon Mclldowie from the Mean Fiddler music agency. The festival is organized by the Afisha Magazine, a major entertainment and listings biweekly. It has both Moscow and federal editions, and is local media trendsetter and insider on the cultural scene. Afisha is published by the Moscow-based Afisha Company. Other media resources of the Afisha Company include Bolshoi Gorod / Big City, a biweekly on city life in Moscow; Afisha-Mir / Afisha World, a travel magazine; Afisha-Eda / Afisha-Food, a gastronomic magazine, afisha.ru, a major federal entertainment and listings web-site; nightparty.ru covering club life in Russia. So if you have some spare cash, and don't fancy Field Day, head over to Moscow this July - it's a lot closer than you would imagine. http://www.afisha.ru/picnic/ Header image by Pavel Oleinik