Not as superficial as it presents itself, J-Pop and associated Japanese exports are on the rise and verging on global takeover. Coming off as candy-sweet, light and fluffy, the growing sub-culture is seriously lucrative business with globally noted pop culture events (think Comic Con) fuelling its assault on mainstream pop culture.

Winning out over Beyoncé and Daft Punk at the 2014 MTV Video Music Awards in Japan, J-Pop artist Kyary Pamyu Pamyu is one of the scenes most famous characters and with millions of hits online, we're all bound to become well acquainted with the sound of Japan's latest musical export. Her sickly cute, child-like vocals with hyperactive keyboard melodies are reminiscent of Aqua's '90s hit 'Barbie Girl', which is actually quite tame compared to the sensory overload quintessential to Kyary's brand of J-pop.

The video is uncontaminated fantasy with a technicolor intensity, which for the unaccustomed can be a bit too much to handle. It takes us on an unknown quest in what can only be described as an anime, candy-pop dreamscape but in the end Kyary, resembling an infantilized living doll, comes back down to earth.

Totally undermining the Harajuku aesthetics appropriated by Gwen Stefani is the '00s and Avril Lavigne's recent borderline offensive attempt at the musical genre, genuine avant-garde J-Pop is coming our way whether we are ready for it or not and UK artists like Hannah Diamond are already taking note.

Japanese uber-cute, Kyary Pamyu Pamyu's forthcoming album titled Pika Pika Fantajin (out July 29) is sure to be loaded with incessant electro-trance beats that'll no doubt get stuck in your head.