Today is a big day for Amazon and the future of UK streaming, as the company has introduced Amazon Music Unlimited in the UK this week. The on-demand service, brimming with over 40 million songs and thousands of new playlists, was delivered to the U.S last month and is now here in all it's innovative glory.

"We’ve been thrilled with customer reaction to the launch of Amazon Music Unlimited in the U.S. last month and we're excited to quickly bring the service to customers in the UK," said Steve Boom, Vice President Amazon Music. "Starting today, Amazon Music Unlimited offers our UK customers playlists and stations curated by our music experts in the UK, featuring leading British and international artists – we think customers are going to love it."

"Amazon Music Unlimited brings real value to the millions of people in the UK who are already Prime members, with a choice of subscribing for only £7.99 a month or even £79 per year," said Jeff Bezos, Amazon Founder and CEO. "And if you want a sense of the future of voice-controlled music, go ahead and ask Alexa for a free Amazon Music Unlimited trial, and play around on your Echo. If you don’t know the name of a song but know a few lyrics, if you want to hear songs from a specific decade, or even if you’re looking for music to match your mood, just ask. Our U.S. customers love Amazon Music Unlimited on Echo, and we think our UK customers will too."