Investing in a Kickstarter games project based on some screenshots or early footage always feels like a bit of a calculated risk. Ambient Studios is upping the ante by letting potential investors play the first ten minutes of their game, Death Inc., to help them decide whether to part with their cash. They're pitching it as the first "try before you pledge before buy" scheme, and the mind actually boggles that no-one has thought of doing this before.

Jonny Hopper, Director and Co-Founder of Ambient Studios had this to say:

“It requires a huge leap of faith to decide to back a game based on its concept art or launch video, particularly when that project is from a smaller, independent developer [...] but we believe Death Inc. is a title that Kickstarter was built for. [We're] a small independent developer based in Guildford, UK, founded in 2011 by Media Molecule alumni. We’ve worked across games such as LittleBigPlanet, the Fable franchise, Burnout and Need For Speed – but we really need support to create and publish our first original game. We’re so confident in our idea that we’ve taken the unusual step of issuing a fully playable demo before the campaign has finished.”

But what is the game about? You play as a freelance Grim Reaper, tasked with dealing death, plague and destruction to 17th Century England while you harvest souls and use them for in-game currency. From the screenshots, it looks like a twisted take on the classic, Civilisation. If you really want to see what the game is about, then you can download the demo for PC and Mac from Kickstarter.