Are app launches trendy now? Is this the go-to marketing technique? Because Animal Collective are the latest batch of artists to launch an app, while premiering new music, in anticipation for the release of their new album on February 19.

Today, they released a free app for iOS, called Painting With - a collaborative tool that allows you to create an image with someone else in real time. Along with its handy features, the app showcases an unreleased song called 'Lying in the Grass,' although the single's official, traditional digital release on Monday (February 1).