Austin's SXSW has a lot of shows, and a disgusting amount of bands playing (pretty much all of them in fact), so what's one more show among like billion others? That seems to be Apple's rational anyway, who will move their iTunes festival from its London Roundhouse home to Austin for the festival this March, taking over the Moody Theater for five nights from the 11th to the 15th. Currently announced for the festival within a festival are Coldplay, Imagine Dragons, Pitbull, Keith Urban, and ZEDD, with more to be announced soon. For clues to who else might stop by you can scroll through SXSW's extensive full line-up, it's awesome too, if not a little scary.

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