Last week was pretty tough Apple and their latest venture, Apple Music. For a company so forward thinking in many ways, they proved to be pretty backwards when it came to public relations.

In its simplest form, Apple - who have more cash reserves than any other company (or country for that matter) on that planet - decided that during the free, three-month trial of Apple Music, they wouldn't be paying artists. A drop in the ocean for them, but potentially business destroying for independent labels/artists. They even went as far as using threatening language towards Brian Jonestown Massacre frontman Anton Newcombe when he asked what would happen if he didn't use their service.

With the wave of hate towards the company picking up speed throughout the week, a serious dose of WWTSD (What Will Taylor Swift Do?) entered the conversation. Over the weekend, the artist answered that question on her Tumblr:

"I’m sure you are aware that Apple Music will be offering a free 3 month trial to anyone who signs up for the service. I’m not sure you know that Apple Music will not be paying writers, producers, or artists for those three months. I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company."

It goes on to say: "it's not too late to change this policy and change the minds of those in the music industry who will be deeply and gravely affected by this. We don’t ask you for free iPhones. Please don’t ask us to provide you with our music for no compensation."

Not that long later, Eddy "please don't let him back on the stage" Cue tweeted that the company have changed their mind:

Apple Music launches June 30.