Whilst half of the consumer world were cleaning themselves up after the announcement of the Titanfall launch date (it's the 14 March by the way), the more pleased half were preparing themselves for an hour long advertisement break put on by Apple. Some even thought that sleep was a waste of time.

Some Apple fan boys have stated that the golden age of Apple has gone with Tim Cook taking the company in a less than desirable direction with upgrades and tacky plastic phones being their new product focus, however yesterday's keynote was not about the phone though as the 5s and its S Club cheaper version were released a few months back. This was supposed to be about the backbone of Apple. The desktops, laptops and the software. Instead, it became another installment in the iPad upgrade show. So what did we get this year?

Black Knight

Watching apple events on twitter is great; screw the live stream, twitter search terms is where it's at. A mid pronounce of #blackknight will surely see the Martin Lawrence film finding its way back into the spotlight thanks to VP Phil Schiller's batman slip up.

Free OS

In a move that mac users are celebrating, Apple have confirmed that new OS Maverick(s) is to be free of charge to everyone and can be upgraded right now. Go to the apple icon in the top left hand corner of the screen and click check for updates. If you have a PC and you tried that, well, you're a nonce. It's a hefty 5.29GB in size so make sure that you are connected up to a quick connection and that you;re power adaptor is plugged in; Fact.

Notable features of the new OS include Finder tabs and the fact that Apple seem to have compressed around 6gb of memory usage so it can be used across all devices that have not been upgraded since Snow Leopard as well as improved CPU performance to help keep laptops from over heating and over powering as apps grow in size.

I'm unsure why Operating Systems had to become a status symbol for the privileged. Shouldn't we all be able to run the same OS at all times. The villain behind this was Windows 98, which started the whole pay to upgrade strategy. I didn't upgrade then. Windows NT was my choice of operating system for ages before I eventually acquired a copy of 98. Also, no one talks about Vista.

New Macbooks and the Mac Pro

New laptops were announced yes, but everyone's focus was aimed primarily at the long awaited Mac Pro so lets jump to that.

Apple's entry-level version of the Mac Pro will include a 3.7GHz quad-core Xeon processor, 12GB of DRAM, Dual FirePro D300 graphics (2GB of VRAM each) and a 256GB solid state hard drive. The move to switch to the SSD drive instead of the traditional hard drive means that the device will read data from storage up to 10 times faster. The device was put through its paces, thanks to a handy movie by filmmaker Dean Devlin, Lucas Gilman and Stuart Price who does some shit for Lady Gaga.

The power within its Coke Can shaped exterior would have been enough to power transport systems 20 years ago as it offers up to 7 teraflops of computing power and the ability to support up to three 4K displays. This really is the high end computer that should be saved specially for Computer Animators and Film Editors; If you buy one for browsing Facebook then you're dead to me. The $3000 price didn't really appeal to some consumers though.


In a bold move by Apple, the whole iLife suite upgrade will be made free for all. This includes Keynote, Pages and Garageband. Heavyweights like Final Cut were left off the agenda but the new suite also allows collaborative editing, as per Google Documents and iWork from Microsoft. Unlike Google and now iLife, iWork from Microsoft is a pay service. Some might call this a 'shots fired' incident. I think it's a great way for Apple to make sure that everyone will start using their processing documents before potentially introducing a freemium model to get more space etc. Only time will tell.

iPad Air

So it was inevitable that we were going to get a new iPad, even though most of Twitter had seemed to given up hope that it was going to be announced as Tim Cook announced it right at the end of the keynote - a technique that he has learnt from his late predecessor Steve Jobs.

Weighing in at only 1 pound (or 453.59g to you and I), the iPad Air is the lightest full size tablet in the air. Packed into its smaller frame is a faster processing chip, which allows it to loads apps almost twice as fast as its predecessor, plus a better battery life.

Apple says the iPad Air is twice as fast as the iPad 4 on Wi-Fi networks, and it supports the new standard of 802.11ac. The rear camera is 5 megapixels, same as the iPad 4. The 32.4-watt-hour battery is rated at 10 hours.

The iPad Air is slated to cost £399 /$499 for the 16GB model, £479 / $599 for 32GB, £559 / $699 for 64GB, and £639 / $799 for the 128GB model.