Perhaps the biggest announcement coming at this year's WWDC conference in San Francisco was the long-awaited launch of Apple Music.

Details of the service, which had sparse details released early last month after the 2014 purchase of Beats, were first revealed by Apple CEO Tim Cook. He says; "We've had a long relationship with music. And music has had a rich history of change, some of which we've played a part in."

According to Engadget, Apple Music will integrate all of the user's music into a single service. This includes streaming services, album purchases, and a real-deal radio service with legitimate DJ's curating the music behind it. Rumors of the names behind it include: Dr. Dre, Will I Am, Pharrell, and Drake.

The first streaming station, BeatsOne, will be available in 100 countries and will be curated by the aforementioned Zane Lowe, as well as Ebro Darden and Julie Adenuga.

The advantage from artists is the Connect feature, which allows interactive artist updates like photos and exclusive material. This is not limited to artists signed with the service either. The feature was presented during the conference by Drake, who will be releasing his next album on the service. During his appearance he said, "The dream of being a new artist like myself five years ago and connecting directly with an audience has never been more close or reachable."

Service after a three month free trial (beginning June 30th) will cost single users $9.99 USD and only $14.99 for up to six users within the service's Family Plan - one of the best deals available on the streaming market. This is, however, more than the previously rumored price range of $5-8 USD. As well, the service will not be solely limited to Apple users with plans to expand towards the Android market in the fall.

Siri users will have one of the more unique features of Apple Music, which allows the user to not only ask for specific artists or songs, but even general phrases; such as, "play the top track from the summer of 1982," as The Verge puts it.

The ultimate end result, as it may need to be pressed, is the market itself. The largely unsuccessful arrival of Tidal (as of now) was marked as both an embarrassment of public relations for the artists involved, as well as a direct oversight over how much the market was already saturated. Two companies, as of today, dominate streaming service: Spotify and Pandora. The latter of which has cornered the streaming, personalized radio market and the former which introduced individualized services to mass market success in the U.S. and Europe.

While that may spell an event like Tidal's out again, Apple has a few unique advantages over the bludgeoned Jay Z-spun service. Namely, the legion of users it already possesses - dwarfing anything its competitors can bring out. Spotify's 60 million plus base will now be competing with a base of Apple users that totals over 800 million. As well, Apple's previously proven services have a litany of users who are already convinced the company can do no wrong. Considering it's the world's most lucrative consumer company, there's hardly a reason to believe Apple doesn't put its best foot into the fight.

Still, this also begs the question: will users switch from Spotify to Apple Music? Or are there really that many potential streaming users that haven't already crossed over? The compelling financial offer Apple is bringing could help the effort, as well as its already-bought in base, but there isn't any easy way of projecting its stable probability.

The two-hour plus keynote also featured artists Trent Reznor, who himself had a hand in the development of the service, and a climactic musical performance from The Weeknd.

Check out the first presentation of the service below.