You may not know it, but you probably already love BANGS. Creating music videos for The Pains Of Being Pure At Heart, Marnie Stern, Mutual Benefit, Zola Jesus, Autre Ne Veut, Ejecta and many more, the Brooklyn-based creative agency has forged a reputation for forward-thinking, visually-appetising filmic artistry. They're not afraid to push the envelope in the name of artistic integrity neither, rising to the challenge of NSFW-ness - 'Eleanor Lye' by Ejecta, a stunning show of cinematic prowess (not to mention an absolute tune), isn't something you'd pop on for when the vicar comes to tea.

Naturally, we zoomed out to grab a chinwag with the music video auteurs. The team, at its core comprising Allie Avital Tsypin, Owen Donovan, and Steven Grisé, among other ephemeral members, are born cinematographers who've done deals with ABC, MTV and Greenpeace to hone their art. Now that crafting impeccable clips is their schtick, they've been nurturing an international name for themselves.

During our brief chat, we spoke to them about their creative process, the work behind 'Eleanor Lye' and what the future holds.

Why 'BANGS'? What does that mean?

We chose BANGS because it can be both a verb and a noun. I like the word because it evokes violence and sexuality on one hand, and adorable femininity on the other.

What's it like being part of a collective? How does it work?

The core group is myself directing, Owen Donovan shooting, and Steven Grisé doing production design. It varies project to project, but for the most part we all have a hand in the conceptual process, the shot listing, and the final edit. Often the day before a deadline, three of us will be crowded in one of our bedrooms, putting final touches on a video. Like all good collaborators, we argue a lot, but we also learn a ton from each other. Owen is really a master of cinematography, and I don't know how to shoot at all, so our communication really holds these videos together. Steve brings this amazing sense of ambition and craftsmanship to the production, and I'm kind of a bossy control freak, but somehow it all balances out.

What's your process like in terms of concepts for your videos? Is it collaborative, or do you go to the artist with ideas?

It really varies. Most of the time, I will gather some notes from the artist, and then go into the brainstorm zone on my own, listening to the song on repeat until I come up with the visual ideas. Sometimes it happens over lunch with Steve and/or Owen. Sometimes the collaboration with the artist is really intense and we become very close.

I like it when the artist gives me something to work with, be it an anecdote, a feeling, or a song's backstory, because it creates a thread of authenticity between the video and the artist, even if I'm really "making it my own." Sometimes an artist will just say "the song is about simplicity and love," and I have to interpret that, or they'll say "just make it good," so I have to just make it good.

Can you speak us through the Ejecta video and how that came about?

I met with Leanne and Joel last summer over eggs, and they told me about their ideas about Ejecta's character and mythology... that she was always nude and was born out of a volcano, that she was this Little Mermaid meets Fifth Element-type character.

I then spent about six months listening to the song 'Eleanor Lye' on repeat, and eventually decided to do a very simple and physical video in which we see Ejecta discover her body for the first time. Leanne and I shared tons of references, including Wong Kar Wai's 2046, and videos of Japanese butoh dance. It was a very personal and intimate shoot, and through the process Leanne and I became good friends!

What would you consider to be your best video?

Yikes, I don't know. Our video for Mutual Benefit because of it's simplicity, and the Pains of Being Pure At Heart one because it was ambitious. I love the Ejecta video because it's so intimate and honest. The Autre Ne Veut one is pretty dear to my heart as well, because I learned so much in the process, and I think that one represents a conceptual direction I'm interested in further exploring.

Lastly, what do you have coming up?

We're in a bit of a "gathering" phase right now; gearing up for a feature film that's probably a while off, a handful of music video projects are being knocked around at different stages, some more commercial work and of course we're taking ourselves to school plowing through Haneke's old stuff, Götz Spielmann, Roy Andersson, and Chantal Akerman. We're feeling particularly voracious in that regard lately.

You can visit BANGS by heading here.