Welcome to 'Bands, You're Doing It All Wrong', a new series dedicated to highlighting mistakes bands tend to make (usually new bands). Each week we'll be asking a new Music Industry professional to briefly outline a 'mistake' they often see bands make.

Now, 'mistake' is a provocative term to use, especially as this is all opinion-based (albeit from a professional standing), but if you have a counter-argument please leave it in the comments section and we'll discuss it with you.

Following Jack Clothier's hatred of CC'd demos, we have the awesome Will Grant from Two Tap Digital. Read his sage advice below.


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I recently came across a pretty fascinating article on FACT simply titled 'Should artists be sharing less music?'. Although it's targeted at an electronic world that is well beyond the point of over saturation with wannabe superstars, it's a valid argument to all walks of the musical path.

I've been working in online press for four years now - which really isn't anything compared to a lot of press and publicity agencies succeeding right now. But at this moment in time it's clear that where two years ago the voice of online was at its most powerful in an underground sense, profiting from the profiling of brand new artists to excite their potential audience, the Buzzfeedification of the web and the influx of major label and major brand money has somewhat trampled The Little Man.

Removing yourself from that is looking more and more like the best way forward. Artists nowadays who are fortunate enough to have a lot of online 'buzz' have to be ahead of the game. It's not enough to just have a couple of good tracks online that people can fawn over and share. You have to be playing the right shows (as well as the right amount of shows - never play too often!), be playing those shows as the tightest entity you possibly can be and have enough material of quality that no-one else has heard in the arsenal.

New bands like Savages, The Amazing Snakeheads, PINS, Arthur Beatrice, even Internet Darling Jai Paul built up an interest in what they were doing by keeping their music offline for a long time. Whether they built their reputation on being a burgeoning new act in a scene of likeminded artists, a reputable live force or, in Jai Paul's case, a production savant either let loose or positioned with their strongest songs (whichever you choose to believe), the argument of work before exposure is more valid now than ever.

Of course, having connections into the industry will be beneficial - that goes without saying. But the more you are patient and happy to play 'The Long Game' with your music, the better. Too often the stories of a Major Label Band or an act with a bit of online buzz being fed to the industry too early has proved to be destructive. Look at bands like The National - three albums deep before being signed to 4AD, a label that nigh-on every alternative band wants to be a part of and has built on that band's initial hard work to make them one of the biggest around today. Joanna Gruesome - a band who have toured and played relentlessly before finding the best home for their debut album which came at the right time for them. Even producers like Dan Avery, whose craft was honed in DJ'ing and took 6 to 7 years before seeing any of his production work properly seen.

Having a Soundcloud account with loads of tracks will not help you. Sending your tracks to labels, agents, PR companies, even blogs won't help. These people are drowned by a larger ocean of musicians than ever before. Keeping things to yourself, honing your craft and working with the people you trust and believe in you the most, when they come and find you, is absolutely key. Don't be afraid to say no.