Banfi have released the heartbreaking new video to ‘Never Really Cared’, a lo-fi and luscious taste of their debut The Jack Powell EP out now via Communion Records. A track written from a place of stark, brutal honesty has an equally forthright video documenting the anger, frustrations and all-consuming desperation of breakups. It retains some of the London band’s characterful humour and their tongue-in-cheek approach to the somber sounds of their music.

Speaking about the video, its director Dylan Holmes Williams said “’Never Really Cared’ has got a brilliant and unique tone; somehow uplifting, depressing and funny all at the same time. I wanted to make a video that mirrored that. In the end, I didn’t have to do too much to build out the concept as there’s already a lot of caustic humour in the lyrics. I just added a cute dog and a ginger-bearded astronaut and let the music do the work.”

Watch ‘Never Really Cared’ below.