​​​"As much as 'Where U Are' is about online relationships with others, it's also about the online relationship you have with yourself," explains Rina Sawayama of her latest single.

"We live in a culture of self-surveillance that makes us forget who we really are, and what we really should be doing with our time. We want to be where they are, where future-you will be, where past-you was, but not pay attention to where you are now. Ali & I were inspired by Essena O'Neill's recent departure from social media, alongside artists such as Petra Collins and Arvida Byström, whose work deals with online female insecurity.​"​

That insecurity is certainly present in the track's video, which was co-directed by Rina along with filmmaker Ali Kurr. Hell, we liked the visuals so much that we decided to revisit it with this special Behind the Scenes feature.

Check out the gallery below, and be sure to keep an eye out for her Alone Together EP, which is set for release later this year. Photos come courtesy of the excellent Vasilisa Forbes and Steve Smith.


BTS: Rina Sawayama
BTS: Rina Sawayama
BTS: Rina Sawayama
BTS: Rina Sawayama