“We wanted the video to capture the feeling of power and control in a visceral rather than narrative way. Instead of being between two people, we wanted to display the seduction in the uncertainty of the night, being unsure of what’s going to happen as well as where you’ll end up. That halfway point between a nightmare and a fantasy.”

BTS: I Say When
BTS: I Say When
BTS: I Say When
BTS: I Say When
BTS: I Say When
BTS: I Say When
BTS: I Say When
BTS: I Say When