A new genre is emerging in the horror world, a kind of "no, really" mockumentary one step further than Blair Witch. Films like Catfish and The Poughkeepsie Tapes have harvested movies from the constant recording of modern life; both worked to great effect. Blooded tries to push this one step further. In the summer of 2005 the Real Animal League released viral videos supposedly showing members of their organisation hunting human beings on a remote Scottish island. The film claims to re-enact these "real" events, alongside interviews with actors playing the victims.

The original videos are no longer available online, but an extremely vitriolic piece on the R.A.L  seems to confirm it is based somewhat on reality, even if their argument is it was nothing like this. What actually happened on this island may be difficult to uncover; a viral campaign by its very nature will have some half-truths. Those looking for an actual debate on the subject of hunting will be disappointed. This is low budget horror, and although containing some politics, must be judged as such. The hunting footage is superb, and really portrays how horrific it would be to get shot at by your fellow man. However, it quickly descends into cliche, and is very much in the slasher genre, even borderline gorno. By the end the movie any concept of the movie as reality seems firmly out the window.

This is not to say the film is without merit.  Not only is the cinematography great, with some superb helicopter shots, the clean image really has the feel of a corporate viral video. Even at its scariest moments there is always a kooky advert feel to it, and gives the film a double meaning. It may be looked on now only as a view on extremism, but also the nature of viral videos or not. True or not, these are the emotions organisations will try and stir, to make their point, or sell their product. The acting is a little hit and miss, but powerful at the right moments. There just isn't quite enough for the cast to work with, and at under eighty minutes the movie needs a few more scenes of development.

Forgetting any truth factor, and removing the politics from it, Blooded does provide some chills as a horror film. However, to truly succeed it must be more than that. Despite some brilliant footage, a strong, original idea, superb music and a strong case, it doesn't keep up its pretense of reality, and reverts to cliche to get the story old. Ironically, this might have worked better as a short.