That photo of Bono is from 1983. Where did it all go wrong? Ever since that old U2-themed iPod, there's been a naughty little affair between Apple and U2 – or just Bono, who just the other week was seemingly giving the giant company some bidness advice – and it reached a new low last month when U2's new album Songs of Innocence was injected into everyone's iTunes without permission. Drama ensued. Apple helped you to get it off your iTunes. Blah blah blah.

Anyway, now Bono's said sorry. That means it's ok.

“Oops … I’m sorry about that. I had this beautiful idea … might have gotten carried away with ourselves. Artists are prone to that thing. A drop of megalomania, a touch of generosity, a dash of self-promotion, and deep fear that these songs that we poured our life into over the last few years might not be heard. There’s a lot of noise out there. I guess, we got a little noisy ourselves to get through it.”

Might not be heard? So what? You make music to be heard, not just cause you like making music? So you'd rather force everyone to listen to it against their will than allow people the freedom to choose whether or not they'd like to listen to your music? Great idea, Bono: businessman, philanthropist, venture capitalist, great idea.

See Also: Why Jay Z Rocked and U2 Flopped: Apple's Misguided Quest for Cool