That Paul McCartney fella sure is blowing up – just like everyone thought he would. He's everywhere now. He helped Kanye West create a touching, jazz-flavoured electric piano backdrop for 'Only One' and now here he is playing guitar for Rihanna. If he's not got a debut out by the end of this year, I'll eat my own face.

The video for 'FourFiveSeconds' showcases a moving (not emotionally but literally moving, like a hologram) portrait of each of the artists featured on the track: Rihanna, Kanye West, and this young upstart McCartney.

• If you haven't yet, you should definitely watch the Spike Jonze-directed video for 'Only One'