Here's a lovely track from Rosie Lowe. It's called 'How'd You Like It' and it has this totally classy sound, sophisticated and smart. Maybe it's the snapping beat, maybe its the vacuum cleaner synth noise, maybe it's the glistening turn into unweirdness when the chorus fires up. Maybe it's her voice uttering with gorgeous clarity and soul her cryptic lyrics, something that would sound just at home decades ago on a dusty track from Motown or something.

The video was directed by music-and-commercial-video-makers, Us, who had this to say about it all:

We had been experimenting with reflective yarn for over a year and felt this track was the perfect fit. It's an amazing material that illuminates when hit with a small LED light – basically the same yarn used in cycling clothing that lights up under car lights. Using Rosie's lyrics as a starting point we started to investigate the connections between people, whether that's the tension between two people or simply isolation.

Deep stuff. But wow, I thought those little filaments of string were, I dunno, digital after effects, not an actual thing. Five stars for authenticity. Watch below.

Oh, and you can see Rosie Lowe once in December (in the UK) and a few times in January, supporting Neneh Cherry.

  • Rosie Lowe UK Dates:
  • Wed 10 December London ICA Annie Mac Presents — Tickets
  • Wed 28 January London Electric Ballroom w/ Neneh Cherry — Tickets
  • Thu 29 January Manchester Gorilla w/ Neneh Cherry — Tickets
  • Fri 30 January Glasgow SWG3 w/ Neneh Cherry — Tickets