Despite the often stuffy nature of 'Ones to Watch' type awards, it's hard to really knock the BRITs Critics' Choice Award due to how on the money it seems to be (from a commercial perspective, at least).

Here's the proof:

  • 2008 Adele
  • 2009 Florence & The Machine
  • 2010 Ellie Goulding
  • 2011 Jessie J
  • 2012 Emeli Sandé
  • 2013 Tom Odell

Hoping to join this list will be Chlöe Howl, Ella Eyre and Sam Smith, though it's clear that Smith is probably the person to beat here.

This year's winner will be announced on Thursday, December 12, with the awards ceremony itself taking place on Wednesday 19th February 2014 at The O2, London.