Like all great ideas, the key is starting with a name and working backwards.

It’s how movies like Friends with Benefits get made, and it’s clearly how bands like NWA were able to sustain popularity.

It was only really a matter of time before Kanye became Coinye.

The world, or at least the internet’s most favourite egotist and Lord saviour, Kanye West, now has his own cryptocurrency.

It’s not yet been acknowledged by West himself but in an interview with Noisey, the anonymous creators indicate their respect for the hip-hop star.

“We're really not sure how Kanye is gonna react to this. We hope he loves it, but if he doesn't, he really isn't someone we want to piss off.".

Coinye, however, is just the latest cryptocurrency to make the news following 2013: the year Bitcoin exploded thanks to the role it played alongside online crackden and military-grade armoury the Silk Road, which was taken down by the FBI last October.

Despite some commentators, such as Bitcointalk.org forum members, accusing the Coinye creators of going against what alternative currencies are about, it isn’t the first time cryptocurrencies have merged with popular culture (see Dogecoin - based on the Doge meme) and Kanye West is a perfect choice to represent, unwittingly or otherwise a new brand of cryptocurrency.

Where cryptocurrencies blur the lines in legality, Kanye blurs the lines of reality - as in, his handle on it seems to diminish with each passing day.

Which is, of course, comparable to Bitcoin - the currency reached its peak worth of $1100 per Bitcoin in November before it started, and continued to fall to its current value, which is in the $700 range.

So why launch Coinye? According to its creators, it’s to make cryptocurrency more accessible.

“Bitcoin is for hardcore money-hoarders, and Dogecoin was more for the internet-meme crowds.

“Coinye West is a cryptocurrency for the masses.”