It's such a chore looking through pictures of a smoking fox. Swedish label Uniforms for the Dedicated created a character for their Spring/Summer collection and guess what they named him… yep, Smoking Fox. A tall bearded older man with a flock of white hair. Yeah, he's definitely worthy of having a collection based around him. Described as being a man of action, the way they've presented their latest collection is a tongue-in-cheek representation of this idea.

Strong colours but in classics cuts ensure that the items in the We're Ok and Smoking Fox collection are perfect. The label obviously put a lot of thought into creating this collection - with an ethical commitment and dedication to menswear philosophy at the forefront. I mean, who doesn't want to be a smoking fox this summer?