London rapper CR Blacks has been steadily pushing out consistently good music since last year's Gate 33 project, pushing his sound to new levels. As part of the SLOCAL collective, he's had the opportunity to travel the globe, performing at renowned venues in Berlin, Dubai, Paris and beyond, garnering the attention of fans worldwide.

Ahead of his forthcoming EP, Prosecco Blacks, CR Blacks shared his new single "Potential" along with stunningly colourful visuals that you can check out below. CR Blacks spits effortlessly over bright, funk-filled production, courtesy of rising producer Sokari. Bobii Lewis follows with a catchy verse, before Knucks steps in to round it off. CR Blacks' ability to encompass a visual, lyrical and musical approach to his work feeds into a wider creative direction that is refined with the help of a close-knit team of his friends and collaborators, allowing for a perfect alignment of his musical and visual output.

If you had to summarise "Potential" in one sentence, it would be…

A GREAT SONG! No seriously, I’d describe it as an introduction to my sound, very wavy, bound to get your shoulders rolling, but with substance. That’s the key, mixing substance with the sauce.

The main inspiration behind "Potential" was…

In all honesty, Sokari and I didn’t approach this one with the idea of making "Potential", at all. We’d been working for some time so the thread between us got stronger. As he started arranging the track I started putting words together. Midnight Phunk was in the room with us and he saw the whole process happen in maybe 45 minutes. He added some ideas but my recording process at the time was quite quick, so the whole inspiration was basically created there and then. After listening to it again we realised it was single worthy, so we decided to scrap my second verse and get some features in. The second verse is tough though, so maybe I’ll drop it in a few years!

The creative process for the "Potential" video was...

Fun! From the moment the song was finished, I knew what I wanted the video to look like and what sort of imagery I wanted people to see me in. Considering this may be seen as my “debut” single, I felt that it was important for me to give the people something that has a clear theme and strays away from the norm. I met up with Tania Nwachukwu and Dir. Lx, and told them that I wanted the theme to be really colourful, fun and mixed in with native West African culture. Tania really helped me to bring it to life, from the props down to the set design (to even making the girls that were casted feel comfortable), she nailed it. We chose the colours of the backdrops together and the colour schemes of the outfits — it was imperative that we represented our culture in a lively and positive light, since that's what makes the song so special. Each scene is essentially in a different room with bold colours and small details that people might not notice the first time around, but will over time. Major shout to Dir. LX, he did an amazing job with it.

You chose to give your project the name Prosecco Blacks because…

Prosecco Blacks is an alter ego, maybe more than that actually. It’s more of a lifestyle or experience really, the Prosecco Blacks tag is something that’s stuck with me for those who know me pretty well. So calling the project Prosecco Blacks is my way of giving the people a part of me and for them to get to know me a bit better. Prosecco Blacks is the smoother, suave, witty, well travelled side of me, somebody who’s really portraying a vibe that you’ll discover by taking in the project.

Prosecco Blacks is different from previous projects of yours in that…

Musically, it’s a massive step up from GATE 33 and the other projects. It’s an introduction to a new sound that most people won’t be familiar with, and we touch on a lot of styles and languages, while still keeping the project cohesive and tight. It’s going to be around 27 minutes long, I want it to be a listening experience where the way it makes you feel is concise and doesn’t drag on.

We can expect to see features on Processo Blacks including…

The likes of Bobbi Lewis, Knucks, ItsNate, BXRBER, Dotty & Jordan James and probably a few more...

Your working routine on this project involved…

Locking in the studio and putting in very, very long shifts, once we got our new studio that’s when we really got the ball rolling. It was a different energy so we were just in there constantly, spending 30-45 minutes on an idea, and if it didn’t catch us after we listened to something else, we’d just start something new. If it did, we might spend the rest of the day (or a lot more time) on it.

The best part of the recording process was when…

I made “Faces”, because we knew from the jump that we were making a very musical song, with more depth and substance than the norm. From coming up with the concept, to explaining it to others and seeing their faces light up with excitement, that experience was very rewarding. Putting the lyrics to the hook together... it was a good process. A long process too, but probably the song that taught me the most in regards to recognising the right melodies, harmonies, backing vocals and where they’re supposed to sit.

The track that took the longest to nail down was…

“Faces”. It took forever, because I was travelling a lot at the time so finding time to link up with everyone involved was tricky… We got there in the end though!

The lyric I'm most proud of on the project is…

”Been the type to stack my change, but to see some change need to go for broke"

You knew Prosecco Blacks was finished when…

Up to now I still don’t think it’s finished. There’s always ways to improve any project, but there comes a time where you need to tell yourself to keep it moving, otherwise you’ll dwell on it forever. It’s not rushed and we haven’t announced a date as of yet, so we’ll see what happens.

CR Blacks has already set the bar very high when it comes to his lyricism. With this next project, he’s set to break down people’s preconceptions of him as an artist, whilst simultaneously keeping expectations of his next moves extra high. Stay tuned.