Spotify's recent privacy policy update has been worrying people – and understandably. The changes were made to include automatic collection of data that goes far from the abritrary and into the realm of quite personal data, like contacts, photos, mobile device location, and other media files. This has led a few questions to be aimed at the streaming service, as well as accusations: Forbes called the move "real creepy" in a headline.

Spotify then provided a statement to Music Ally in response to the "creepy" changes to their privacy policy, but it was almost the same, word-for-word, as a blog post they'd written to users of the changes. See below (first the statement, second the blog post):

  • "… the data accessed simply helps [Spotify] to tailor improved experiences to [its] users, and build new and personalised products for the future… Throughout, the privacy and security of [its] customers’ data is – and will remain – Spotify’s highest priority."

  • "The privacy and security of our customers’ data is – and will remain – Spotify’s highest priority. We will always ask for individual permission or clearly inform you of the ability to opt out from sharing location, photos, voice and contacts."

So there was only one thing left to do, and that was for the Spotify CEO Daniel Ek himself to take to the company's blog to write a post entitled "SORRY." In it, he first apologised for the way the changes had been communicated to users, and went on to describe what exactly these changes were to mean.

"We are in the middle of rolling out new terms and conditions and privacy policy and they’ve caused a lot of confusion about what kind of information we access and what we do with it. We apologize for that. We should have done a better job in communicating what these policies mean and how any information you choose to share will – and will not – be used."

He also stressed the importance on the choice that users have:

"Let me be crystal clear here: If you don’t want to share this kind of information, you don’t have to. We will ask for your express permission before accessing any of this data – and we will only use it for specific purposes that will allow you to customize your Spotify experience."

Feel free to read the whole post here.